What Should We Do With All of That Content?
The solution most companies seem to be driving toward is recommendations, curated feeds and algorithmic content surfacing.
As more users worldwide gain access to the internet and existing users engage more, the rate of content creation by users has increased exponentially. It’s not like data and information saturation is new; we’ve been dealing with it for years. The solution most companies seem to be driving toward is recommendations, curated feeds and algorithmic content surfacing.
Peter Asbill, head of streaming for Google Play Music, told Wired:
Having all of this amazing curated content doesn’t really matter at all unless it’s delivered accurately to the right person at the right moment … f you’re a country fan and I’m delivering you a metal experience, then who cares? It doesn’t matter how good a metal playlist it is, it’s the wrong thing.
A shortage of content can certainly hinder a burgeoning startup, but a ubiquity of content can present its own problems.
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