What Makes Facebook’s App Center Work?

How does Facebook choose which applications to feature in its app center? The social network’s Wei Xu, Xin Liu, and T.R. Vishwanath explained the process in a note on the Facebook Engineering page.

How does Facebook choose which applications to feature in its app center? The social network’s Wei Xu, Xin Liu, and T.R. Vishwanath explained the process in a note on the Facebook Engineering page.

The engineers said an average of 220 million Facebook users visit app center each month, and they are 40 percent more likely to return the next day. App center became available globally Aug. 1.

The Facebook trio discussed their goals for app center, how they built a recommendation engine, how they determine whether apps are high-quality, and the algorithms the social network uses to populate app center.

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