What Makes a Kickstarter Campaign Successful? Northwestern Students Launch One to Find Out
Students at Northwestern University have turned to Kickstarter to raise $8,000 to publish their research project on the power of crowdfunding. Their mission? To "jumpstart the next generation of creators and young entrepreneurs."
Students at Northwestern University have turned to Kickstarter to raise $8,000 to publish their research project on the power of crowdfunding.
For the past year, members of the school’s Creative Action Lab have been studying the effects of social media fundraising on creativity and innovation. After interviewing more than 50 backers and creators of crowdfunded projects large and small, the team has compiled some best practices for launching successful campaigns on Kickstarter and other sites.
Now the students have partnered with the Tiltshift design studio in Chicago to transform their findings into a digital booklet and a two-sided poster that make the process less daunting and more fun.
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