What drives engagement on Instagram?

Brands are increasingly taking to Instagram to attract new customers, deliver visually pleasing content to current fans, and give everyone an inside look at companies.

So which industries are doing this the best? According to Socialbakers’ latest Instagram performance report, fast-moving consumer goods brands (FMCG) and home & living accounts.

Socialbakers, a Facebook Preferred Marketing Developer, recently released its report of top brands and accounts on Instagram in February. While alcohol brands generated the most engagement on Instagram in January, the industry dropped off the top five, while FMCG vaulted to the top.

Socialbakers also pointed out two other Instagram pages that are working like gangbusters: GE and National Geographic.

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