What Do Consumers Think About New Digital Technologies? (Report)
While consumer confidence in virtual reality as a news source is still low, mobile users have a positive view of live video when it comes to getting the news.
Marketing choices are often led by technological developments. With increased reliance on the internet, marketers are catering to internet-first and, in some cases, mobile-only audiences. But what do consumers think of the technologies that could define the near future, such as wearables, virtual reality and live video? A report from text-to-video creation platform Wibbitz surveyed more than 1,000 U.S. internet users to find out.
Wibbitz found that news-seeking internet and mobile audiences have the most positive outlook when it comes to live video, with 35 percent of survey respondents expressing a positive view; however, 25 percent had a negative view.
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