What CPM is your app making? Data from Facebook Developers

As Facebook application developers experiment with different ad networks for the Facebook Platform (like Social Media, Lookery, Buddy Media, Cubics, fbExchange, RockYou, Offerpal Media, Google AdSense, Zohark, AdChap, AdBlade, VideoEgg, and more), everyone’s asking the same question:

What is everybody else making, and how can I make more?

Every ad network is different (and so is every app). Some can fill different types of creative, and others can fill different user segments. For example, VideoEgg has a unique high performing unit, but can only fill a small amount of inventory, while Lookery has an open offer promising guaranteed rates for all European traffic.

While different ad networks make different claims regarding what kind of price and performance they’ll be able to deliver, the best solution for all developers is to give several of them a try and stick with the ones that work best for you.

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