Weird Al Knows How the Internet Works

Weird Al Yankovic has been in the pop music game since 1976, and he released his 14^th studio album on July 15^th of this year. What’s interesting about Yankovic is that throughout his career, he has always used the newest technologies to promote himself and his work — from MTV in the 80’s, to the Internet and social media today.

For eight days in a row, Yankovic has released a new song and video every day to generate the maximum buzz for his album, and it seems to be working.