New Tool Lets Companies Weigh The Success Of Viral Video Campaigns Against Competitors

Ever wondered how your online video campaigns stack up against those of your competitors? This week social media benchmarking platform Unmetric introduced YouTube metrics, letting users compare stats like views, tags, favorites and ratings to find out exactly how their campaign success compares to that of competitors.

Ever wondered how your online video campaigns stack up against those of your competitors?  This week social media benchmarking platform Unmetric introduced YouTube metrics, letting users compare stats like views, tags, favorites and ratings to find out exactly how their campaign success compares to that of competitors.

According to a press release, “Unmetric does more than just monitor and listen to social media.  The Unmetric score unifies 24 qualitative and quantitative metrics into a single score ranging from zero to 100, and takes the guesswork out of deciding which YouTube campaigns are successful.”

Unmetric CEO Lux Narayan says, “YouTube is a unique marketing tool for brands to directly connect with new audiences. 

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