Millions Stop Using Weibo, The 'Chinese Twitter'

Total users of China’s Weibo, the Twitter-like platform that is the most popular microblogging social network in the country, fell for the first time last year, reports the China Internet Network Information Center (CINIC).

Weibo lost 9 percent of users, totalling more than 27.8 million, and now has an audience of 281 million.

This was the first decline in Weibo users since 2010.

Twitter and Facebook are both blocked in China, but this hasn’t stopped authorities from launching similar services to a social media-hungry nation, albeit with government approval.