INFOGRAPHIC: The Potential Of Facebook's Newsfeed Ads

Justin Kistner, social director at Facebook preferred marketing developer Webtrends, offered an interesting take on Facebook’s initial public offering and how it can eliminate its potential revenue shortfall.

Justin Kistner, social director at Facebook preferred marketing developer Webtrends, offered an interesting take on Facebook’s initial public offering and how it can eliminate its potential revenue shortfall.

Kistner’s theory is as follows: If Facebook sells one ad for each of its 500 million daily active users per day, at $0.02 apiece, every day for an entire year, it will generate $3.6 billion in revenue. For some perspective, Facebook’s total revenue for 2011 ($3.711 billion) was $3.711

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