The Weather Channel Companies (TWCC) and Twitter are teaming up with The Weather Channel Social, an integration of local, weather-related Tweets across TWCC’s television, Web and mobile platforms.
Now users will be able to see real-time Tweets about local weather displayed alongside forecasts on weather.com, through The Weather Channel on mobile, and on television. This unique integration was made possible by Wiredset’s Trendrr social curation and conversation analysis technology. (Wow, can you say that in public?)
As part of The Weather Channel Social launch, TWCC has also created 220 custom local Twitter feeds for cities with populations of 100,000 and above. These handles provide consumers localized forecasts every three hours. Consumers can access feeds for their location by clicking the “Follow the Forecast” link from local forecast pages on weather.com or can enter their city, state or ZIP code from Weather Social.
Weather is already one of the most popular topics on Twitter:
-On an average day, U.S. users send approximately 200 weather-related Tweets per minute
-On an active weather day, U.S. users send between 300 to 500 weather-related Tweets per minute
-Significant weather events can generate more than two million Tweets per day
Each city has a dedicated local Social page which displays a complete feed of real-time, weather-related Tweets and the ability for users to Tweet their weather comments directly into the conversation. It will highlight how people enjoy a perfect – or less than ideal – weather day and will celebrate the network’s most influential viewers. During severe weather, Social will be a powerful tool that will enable TWCC to tell a complete story of how a weather event is making its impact locally.