The Washington Post has a new iPad app and a new video to help promote it. The Post called upon veterans Bob Woodward and Ben Bradlee to act in the spot.
The ad positions Woodward as an old guard reporter. He first appears on screen typing about how “news comes together” on his typewriter and when he first sees the iPad app he questions what a “homescreen” is?
Ben Bradlee has a modern take on things and helps explain to the veteran reporter how the app works. He even comments on how he likes the gossip surrounding the stories and ends the spot saying, “These kids think tweets twit themselves.”
Via The Huffington Post.