Fans of the National Hockey League’s Washington Capitals have emailed owner and former AOL president and vice chairman Ted Leonsis and suggested that the team’s players spend more time worrying about the 200 feet by 85 feet in the hockey rink and less time fooling around with the 140 characters on Twitter.
Leonsis had a long online conversation with Dan Steinberg for The Washington Post’s D.C. Sports Bog, in which he revealed the fans’ sentiment on Twitter, and also touched on how fans are using the Internet to follow the club.
On the subject of Twitter, Leonsis told Steinberg:
Some fans have emailed me and recommended we not allow some of our players to Tweet. They don’t like what they read. They lose respect for the players. Some have asked me to shut down my blog. I understand, but interactivity is like oxygen now. We might as well get used to it.
And speaking about the Web in general and his Ted’s Take blog in particular, he added:
I just saw internal research that said the four main ways that our fans stay connected to the Caps was WashingtonCaps.com is No. 1, Comcast SportsNet is No. 2 … The Washington Post No. 3, and Ted’s Take is No. 4 … All of the other blogs that I read that I have a lot of respect for, some of them were down in the 2 percent or 3 percent of the community we polled, the season-ticket holders … I have to listen to people all the time and get their input and feedback, and I remain committed to that, but those four communications platforms are the way our customers get their information.
Dan’s probably sitting there typing as fast as he can, transcribing everything that I’m saying, and it’s coming off of our website. This is our own medium. We are making news that all of the other media now will take and ingest and process, but the start point is WashingtonCaps.com.