Want To Run A Promotion For Your Company? Facebook Must Approve It First

Talk about a big change. In an update posted to the Facebook Marketing page last Thursday, Facebook announced changes to their guidelines for sweepstakes and promotions (found here). The changes mark a major shift from Facebook’s previous policies under which companies could launch campaigns easily without any form of permission. All of the changes are highlighted below.

Changes To The Area Where Promotions May Be Displayed

Facebook has updated their promotions guidelines to limit all promotions to two places: application canvas pages and the application box in a tab on Facebook Pages.

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