Want To Really Engage With Facebook Fans? Listen To Them
Just like with any conversation, the way to really get through to someone isn't to keep talking and talking, it's to listen. For companies figuring out how to engage with their fan base on Facebook, listening is the key to success, according to an expert panel at the AllFacebook Marketing Conference in San Francisco (which wraps up Friday).
Just like with any conversation, the way to really get through to someone isn’t to keep talking and talking, it’s to listen. For companies figuring out how to engage with their fan base on Facebook, listening is the key to success, according to an expert panel at the AllFacebook Marketing Conference in San Francisco (which wraps up Friday).
The panel for “Facebook Pages: Using Content anf Conversation to Build Community”:
- George DeCarlo, founder and CEO, Woobox
- Emi Hofmeister, social marketing manager, Adobe Social
- Toby Yoder, enterprise business leader, Buddy Media
- Clifford Torng, vice president of marketing, TigerLogic
- Steve Garrity, co-founder, Hearsay Social
- Todd Tweedy, managing director, Audience Machine (moderator)
Torng explained how important it is for companies to listen and pay attention to what people are posting on their sites.
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