In Search Of The Facebook Want Button

By David Cohen 

Do you want to play around with Facebook’s want button? Not every user of the social network can. In addition to a want button, Facebook is also testing a collect button, and another like button designed specifically for products.

Laura Stampler of Business Insider found out that she was in the collect button group, and not the want button group, by going to the websites of the seven retailers involved in Facebook’s testing in an attempt to access the want button, but only seeing collect buttons. Those retailers are:

  • Michael Kors
  • Neiman Marcus
  • Pottery Barn
  • Smith Optics
  • Victoria’s Secret
  • Wayfair

Stampler contacted Facebook and a spokeswoman replied:

Oh, that probably means you’re in the collect group. We’re testing to see what does the best. Who’s to say what we’re going to do in the future? As the test progresses, you might be able to change, but they act exactly the same. It’s just that the actual word is just different.

Stampler then sought the help of her colleagues at Business Insider and, after the next 10 people who went to the test group retailers’ pages also saw collect buttons, and two saw like buttons, Retail Reporter Ashley Lutz turned out to be part of Facebook’s want button group.

Readers: Do you think Facebook will end up rolling out another like button targeted toward products, a collect button, a want button, or all three?

Screen grabs courtesy of Laura Stampler, Business Insider.