Walmart was Most Tweeted Brand on Black Friday [Report]

American consumers spend more on Black Friday than almost any other day of the year, and they often talk (or tweet) before they buy. E.Life wanted to find out which brands were the most talked about on Twitter during the Black Friday rush, and the results may surprise you.

Out of the more than 281,000 tweets analyzed by E.Life’s Tweetmeter software, 156,000 were about Walmart. This makes the largest chain store in America the most-tweeted Black Friday store in America, too.