W Magazine launches New iPad App

The fashion rag W Magazine has just launched a stand-alone iPad app called The Daily W.

The Daily W is a free magazine app, and unlike most apps it’s not a digital edition of W Magazine. Instead, it’s going to be run as a separate entity. The app will be a mix of exclusive celebrity content with the functionality of a shopping app, with the content falling into 5 general categories: Fashion, Celebrity, Beauty, Accessories, and Design + Travel.

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