Mobile video ad network Vungle today announced a partnership with Kamcord, the mobile gaming video-sharing platform. Kamcord allows users to record and share videos of their mobile gameplay, and it’s with that in mind that this partnership has formed.
Now, Vungle and Kamcord have announced a program that will create 15-second video ads from Kamcord’s user-generated gameplay videos, and distribute them as advertisements across Vungle’s developer network.
Users will see these new ads in games like NimbleBit’s Nimble Quest, with an Alpha testing phase already bringing in support from developers.
“This really breaks new ground in the mobile video space,” said Fabio Massuda, CEO of Road Warrior developer Mobjoy, via a company release. “We expect it to convert really highly because users love watching gameplay videos.”
Vungle recently raised $6.5 million in Series A funding, as its ad platform crossed 2 billion video views since launching in 2012.
“We absolutely feel that the success of a mobile ad campaign hinges on the user experience and thoughtful placement of the ad within an app,” added Vungle CEO Zain Jaffer. “The partnership between Vungle and Kamcord is a great way for gaming advertisers to use high-quality video content, in the perfect context, without any additional creative costs.”
While the alpha test is currently closed, the Vungle and Kamcord partnership program is now moving into closed beta. Developers interested in learning more or signing up for a position in the beta are encouraged to visit Vungle’s website.