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Publicists have been telling their clients that it’s impossible to completely control what the media says — and today’s top story about Facebook epitomizes that.

Facebook has conceded it hired Burson-Marsteller to try to seed anti-Google stories, specifically panning the search giant’s privacy practices, or lack thereof.

A blogger (Christopher Soghoian, pictured) approached by Burson-Marsteller decided to publicize the attempt to seed an an anti-Google story.

Now various hacks are saying that all of this tarnishes Facebook’s reputation among the media.

But

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