The suite of apps is based on technology from North Social, which Vocus acquired in February 2011. Apps include:
- Fan Offer, which allows page administrators to offer coupons to loyal fans.
- Exclusive, which allows page administrators to establish a minimum number of users who must sign up for a deal before it is unlocked.
- Video Channel, which allows YouTube videos to be integrated into Facebook pages.
Once the 30 days are up, users can sign up for the apps via different pricing packages starting at $19.99 per month.
Vocus Senior Vice President of Products You Mon Tsang said:
Facebook marketing is unlike any other medium — it is both powerful and almost intimate at the same time. When a fan likes a brand’s Facebook page, they are inviting that brand into their daily lives, alongside status updates of personal friends and family. It’s an incredibly powerful sign of loyalty and a unique opportunity to build a community.