IMVU, an online community where members use 3D avatars to meet new people, chat, create and play with their friends, today announced that the company has launched casual and social games on its platform to provide a broader social entertainment experience for its 50+ million community members. IMVU will be partnering with publishers Viximo, Heyzap and OMGPOP to bring their top developers to IMVUs platform.
More after the jump.
IMVU currently has 50 Million Registered Users which present a great opportunity for monetization through casual and social game offerings. We recently covered Meez and VZNet’s arrangement to bring Meez’s real-time, game-driven experiences to VZNet, the largest German social network, thus adding a new element of social entertainment to an otherwise text-based social network. IMVU, on the other hand, already has a sophisticated 3D system setup where users can dress up their avatars and interact with others but lack the kind of social games people are playing on other sites. The proven ability of social games to drive user engagement is enticing IMVU to allow their users to play with others.
“IMVU offers great entertainment value by adding games to our 3D social experience,” said Cary Rosenzweig, CEO of IMVU. “From a business perspective, games combined with our social networking and virtual goods economy is the natural direction to take IMVU to the next level of growth.”
To access these games, IMVU users can log in to IMVU’s 3D chat and browse from a variety of games – around 75 at the moment according to the release. New channels of revenue are made possible via the availability of in-game virtual goods that can be bought with IMVU credits. Viximo and Heyzap have a large network of developers that get their game exposed to Viximo’s and Heyzap’s publisher network. Viximo announced their social gaming platform back in June that allows developers to write once and publish anywhere and IMVU will be another way for developers to get their games exposed.
“We are excited to be partnering with IMVU to introduce social games that allow IMVU community members to engage with one another like never before,” said Dale Strang, CEO of Viximo. “Many of our games, like IMVU-branded Top Modelz, integrate seamlessly with IMVU’s virtual goods. This makes it possible for the millions of IMVU community members to personalize their fun in our games.”