Facebook and social marketing and engagement platform Vitrue apparently marketed and engaged a giant in the computer hardware and software industry, as Oracle announced Wednesday that it agreed to acquire the company. Terms were not disclosed.
Earlier this month, Vitrue announced its Media Partner Program, in which marketers using its Social Relationship Management platform can tie in with ad-management platforms from partners including Involved Media, Marin Software, Nanigans, Optim.al, SocialCode, Spruce Media, and Unified.
The two companies will continue to operate independently until the transaction closes, which is expected to take place this summer.
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