Vitrue Offers Agencies Free API for Facebook Development

What do you do if you have a tool set that currently manages nearly 200 million Facebook connections across over 600 pages? If you’re Vitrue, offer some of it for free. The company announced this week that it is making the API from its Vitrue Social Relationship Management (SRM) Platform free for agencies to test and develop social media initiatives for clients and prospects. License fees are only initiated when an agency launches a client implementation.

The Vitrue SRM platform’s three main components – Vitrue Tabs, Vitrue Publisher and Vitrue Apps – together deliver a solution for agencies and brands to manage, measure and maximize value on social networks and across the web.

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