Vitrue Estimates Facebook Page Wall Click Through Rates at 6.5%
What kind of click through rates can brands expect to get on their Facebook Page walls? Social media agency Vitrue says the numbers can be pretty high.
Using new URL tracking and a few estimates, Vitrue is claiming that CTRs for content shared on a Page’s wall can be as high as 6.5%. While the numbers are encouraging, the method used to arrive at these numbers uses some facts and some guess work, as it’s impossible to arrive at a definite number when determining how many people are exposed to content in the News Feed.
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