Virtual Goods Summit: 1 Billion XBox Live Points Were Spent on the Modern Warfare 2 Map Pack
Ben Smith, Director of Program Management for XBox Live, discussed how the XBox 360 team learned about the importance of virtual goods and Avatar
Ben Smith, Director of Program Management for XBox Live, discussed how the XBox 360 team learned about the importance of virtual goods and Avatar.
Ben took us back to 2006 and talked about a console game, Oblivion, which is one of the best rated games in the XBox 360 library. The first downloadable content available for the game was armor for the horse, and Ben pointed out how users really rejected this idea in theory, asking why anyone would want useless horse armor?
However, it sold 6 figures the first year and continued growing even to today, and people will buy digital goods even if it doesn’t have intrinsic value to the game.
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