Viral Video Law #11: Sex Sells

Last week a new viral video campaign hit the web, featuring Fortnight Lingerie. In ‘Super Sexy CPR’, two scantily clad models demonstrate how to perform CPR. OK, maybe “scantily clad” is a little bit of an understatement here. These girls are practically naked, and there is no doubt in my mind that at least 99% of the people watching this video aren’t interested in learning about CPR, if you catch my drift.

The video, which launched last Tuesday, has had just over 85,000 views on YouTube in the last week.

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