Viral Video Advice: "Advertising Should Be A Play-Date, Not A Lecture"

"Viral video" is one of the hottest buzzwords in the online advertising industry, with brands around the globe brainstorming idea after idea for how they can "go viral." We spoke with Christiano Covino, President of Mischievious Studios, a full service advertising agency specializing in viral video production, to glean some advice for brands and individuals that dream of creating viral content.

“Viral video” is one of the hottest buzzwords in the online advertising industry, with brands around the globe brainstorming idea after idea for how they can “go viral.”  We spoke with Christiano Covino, President of Mischievious Studios, a full service advertising agency specializing in viral video production, to glean some advice for brands and individuals that dream of creating viral content.

Covino told me, “Mischievious Studios is an independent studio that works to blur the line between advertising and entertainment to create content that people share. 

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