Facebook Now Counting Viral Shares In Some Pages' People Talking About This Totals

The tweak to people talking about this numbers by including viral shares, first reported two weeks ago, has gone live.

The tweak to people talking about this numbers by including viral shares, first reported two weeks ago, has gone live.

Sister blog Inside Facebook reported that some pages are seeing huge PTAT increases as a result of the change, including George Takei and Jesus Daily, which routinely see their posts shared thousands of times.

A source close to Facebook described the methodology to us May 25:

We are going to begin counting viral shares of page posts into a page’s PTAT number.

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