Viral Channels: MySpace Launches Invitations

Although it’s taken a lot longer than expected, and is still highly restricted, MySpace today announced the launch of applications invitations (what it’s calling ACC or Application Communications Channel).

Here’s how MySpace invites work:

• App invites can only be sent to 1 friend at a time (though MySpace says this is only for now)
• There can be “no incentives” to users for sending app invites
• App invites aree viewed in a new “Notifications” folder in the MySpace Mail Center
• The invite have a 1-click flow to add the app, but the link text cannot be customized

MySpace’s VP of Product Kyle Brinkman writes,

We expect App Invites to be a really important feature for getting the word out about your apps.