REPORT: Facebook Testing ‘VIP’ App Enabling Celebrities To Quickly Respond To Chatter

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By David Cohen 

Facebook is testing a new application, but unless you’re a celebrity or you manage social media for one, you won’t be included in the social network’s test pool.

AllThingsD reported on the app, which enables celebrities or their staffers to monitor mentions on Facebook via mobile and quickly respond to fans, if they so choose.

A Facebook spokesperson confirmed the test to AllThingsD, saying:

We are currently testing some mobile features designed to help public figures interact with their fans. We are testing these features with a small group of partners and will share more details should we roll it out more widely.

AllThingsD believes the test is an attempt to bring Facebook up to speed with Twitter, on which celebrities or their staffers can easily monitor @replies and quickly respond.

Readers: Do you think this test feature will encourage more celebrities and their staffers to increase engagement with fans?

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