Six-Second Video Vines Prove Perfect For Shorty Awards [VIDEOS]

Over the past five years, the Shorty Awards (honoring the best in social media) have added new categories to their list, with the introduction of widely used social media platforms and tools. The newest categories for the fifth annual awards ceremony taking place on April 8 in New York City, include Pinterest Brand Presence and Animated GIF of the Year.

Perhaps the sixth annual event will honor the best use of Vine (Twitter’s six-second video app), which exploded onto the social media scene earlier this year as a free iOS app available for iPhone.

Shorty Awards Director Matt Semel has scripted Vines for talent, a new role that probably isn’t recognized on IMBD.

When asked about his experience, Semel replied (in a snarky tone), “Writing ‘Vineplays’ has proven to be far more challenging than I expected.

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