Video Review: Facebook Alters News Feed Ranking

Facebook announced a revamp of the way it ranks videos from both users and pages, with a focus on if users watched videos and for how long, adding that the change only applies to uploaded videos, and not links to videos, which are already treated in a similar fashion.

VideoMetricsAudienceRetention650Facebook announced a revamp of the way it ranks videos from both users and pages, with a focus on if users watched videos and for how long, adding that the change only applies to uploaded videos, and not links to videos, which are already treated in a similar fashion.

The social network also urged page administrators to consult the video metrics it debuted in May.

The social network announced the change to its video rankings in a Newsroom post:

The goal of News Feed is to deliver the right stories to the right people at the right time so they don’t miss anything important and relevant to them.

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