Facebook recently launched a new conversion metric, making it easier for businesses to tell if users made purchases based on advertisements on the social network. Social media expert Jon Loomer illustrated how businesses can use this new practice to create offsite pixels, which signal events that happened while users browsed websites.
Loomer broke down the process in five steps, making it easy for brands to figure out if their Facebook ads are giving them a solid return on investment.
The first step is to use Facebook’s power editor, then create a conversion pixel to track a category such as checkouts, registrations, leads, or adds to cart. Then the user can create a code, paste it to their website, create an ad, and monitor the results.
Loomer elaborated much more on this process on his blog, and in a video:
Readers: Have you started using Facebook’s conversion tracking?
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