Video Is Increasingly Important in Content Marketing (Infographic)

Images result in 94 percent more views, higher engagement and increased conversion rates than text-only content.

Social media changed the way we communicate, and visual content on social is changing the way we consume information. Visual content leads to higher engagement than all-text content, and video is becoming an increasingly important piece of the social media marketing engagement puzzle.

A report on the state of content marketing created by a partnership between the Content Marketing Institute, MarketingProfs and Hightail examines the impact of visual content.

Visual content has become an engagement leader, and some reports suggest video will account for 80 percent of all web traffic by 2019.

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