An Idea For Facebook's Auto-Play Video Ads On Mobile: Tilt To View
As Facebook is rumored to be working on 15-second video ads that would start automatically (it's still unclear whether audio will accompany these ads), user response has been overwhelmingly negative. But one video-animation firm thinks that there's a way that the social network can serve video ads on mobile devices without disrupting the user experience. Derek Merdinyan, founder of Video Igniter, thinks that a photo-based ad unit where users turn the phone landscape-style to view a video could be a way for Facebook to make video ads work somewhat peacefully.
As Facebook is rumored to be working on 15-second video ads that would start automatically (it’s still unclear whether audio will accompany these ads), user response has been overwhelmingly negative. But one video-animation firm thinks that there’s a way that the social network can serve video ads on mobile devices without disrupting the user experience. Derek Merdinyan, founder of Video Igniter, thinks that a photo-based ad unit where users turn the phone landscape-style to view a video could be a way for Facebook to make video ads work somewhat peacefully.
Merdinyan told AllFacebook the basic idea is to have an ad unit that already exists (a photo post), but make it easy to innovate with video.
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