REPORT: Launch Of Facebook Video Ads Delayed

The video ads Facebook originally planned to launch this month or in July are now on hold until at least mid-October, Ad Age reported, with sources telling the magazine more development is needed on new features the social network plains to release simultaneously with its video ads.

The video ads Facebook originally planned to launch this month or in July are now on hold until at least mid-October, Ad Age reported, with sources telling the magazine more development is needed on new features the social network plains to release simultaneously with its video ads.

One of those new features, according to Ad Age, is the incorporation of metrics from Nielsen that would provide reach estimates in terms of gross ratings points, including for ads that were viewed without audio having been activated.

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