Facebook Exec Believes Auto-Play Video Ads Could Work Without Distracting Users
In December, Ad Age reported that Facebook was working on 15-second video ads that would automatically play in the news feed, potentially with audio. User backlash to this development was harsh, but Facebook is still tweaking the potential product. Chief Marketing Officer David Fischer said earlier this week at the Future of Media Conference at Stanford University that if the company were to roll out auto-play video ads, there's a way that it could be done without greatly hurting the user experience.
In December, Ad Age reported that Facebook was working on 15-second video ads that would automatically play in the news feed, potentially with audio. User backlash to this development was harsh, but Facebook is still tweaking the potential product. Chief Marketing Officer David Fischer said earlier this week at the Future of Media Conference at Stanford University that if the company were to roll out auto-play video ads, there’s a way that it could be done without greatly hurting the user experience.
TechCrunch writer Josh Constine asked Fischer about the video-play ads, and if there’s a way they could coexist with Facebook’s relatively motionless news feed.
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