Video Ad Impressions to be Counted if Player is 50% Viewable for 2 Seconds
Starting in June, a video ad will be considered a viewable impression if 50 percent of the player containing it can be seen for at least two seconds.
The Interactive Advertising Bureau has announced that starting in June, a video ad will be counted as a viewable impression if 50 percent of the player can be seen for two seconds or more, reports The New York Times.
“In other words, if you visit a website and scroll down and the top half of a video player is in your view for two seconds, ka-ching. That counts as an impression, even if you didn’t watch the ad.”
Currently, the I.A.B.
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