VI Launches Klout Score for Users' Personalities

Israeli startup VI recently launched what it calls a "Klout score based on your personality."

Israeli startup VI recently launched what it calls a “Klout score based on your personality.”

When users install the app, it asks them to rank all of their Facebook friends using a list of 40 positive adjectives it supplies.

“For more than a decade, the web has taken more and more steps to expose the identity behind the user. Facebook has given people a profile, and now VI exposes people’s true personality on the web,” VI said in a statement.

The ranking system markets itself as a way for users to take control of their online reputation by entrusting their friends to write positive reviews of them.

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