VEVO to Put Music Videos on Kickstarter-Funded Video Game Console

By Devon Glenn 

The video game console hasn’t even finished its Kickstarter campaign, much less hit the market, but VEVO has already pledged its collection of music videos and original programming when OUYA finally launches in March 2013. With seven days left on the clock, the Los Angeles-based startup has already raised more than $6 million from 46,857 backers and counting.

OUYA’s original proposal was a TV gaming console that’s powered by Android so that mobile developers would also be able to make games for home use. Explained the project’s creators:

Developers can wave farewell to the roadblocks of bringing a console game to market. Anyone can make a game: every OUYA console is a dev kit. No need to purchase a license or an expensive SDK. It’s built on Android, so developers already know how it works.

That doesn’t mean OUYA is an Android port. You can create the next big title in your bedroom – just like the good old days! Who needs pants!?

Who, indeed. On July 31, OUYA announced a partnership with Square Enix to bring Final Fantasy III to the console, marking “the first time gamers outside of Japan can play FFIII on their televisions through a console.” A few days earlier, cloud gaming platform OnLive pledged hundreds of titles from more than 80 publishers to the project for play on-demand.

VEVO saw another way to use the console. The music video platform plans to share its collection of 50,000 high definition music videos and original programs from more than 11,000 artists so that viewers can watch them from their television sets.

“We have always strived to embrace new platforms that developers, creative communities and consumers are excited about,” said Michael Cerda, SVP of product and technology at VEVO. “OUYA is just that—it’s one of the most exciting new entertainment platforms we’ve seen and we think it’s a natural fit for VEVO’s premium music videos and original music programming.” He added, “We support and share OUYA’s vision that the future lies in being open and accessible for users looking for high quality entertainment experiences.”