Music video-sharing site VEVO has partnered with Virgin America to bring music videos to the back of your seat while you fly. The airline’s studio, Virgin Produced, will collaborate with the site on some original content to play against the backdrop of pink lights and sleek decor of Virgin’s fleet. For VEVO, the partnership means a captive audience. For travelers, there will now be something to watch other than $8 movies.
This is not VEVO’s first partnership. In March, the company started syndicating its content to Yahoo! Music.
“VEVO’s partnership with Virgin Produced brings our platform to new heights, quite literally,” said Doug McVehil, senior vice president of programming, talent and content operations at VEVO in a statement. They’ll play traditional music videos in 30-minute blocks that include artists like Katy Perry, Coldplay, and Rihanna, and will show episodes of VEVO’s original “VEVO GO Shows.”
But the companies have also collaborated on “VEVO Sound + City,” a video version of an in-flight magazine that keeps travelers entertained while showing them other places they might like to fly with the airline. These travel videos will, of course, be pumped full of music. First on the list is the ultimate tech hub, San Francisco.
“Music is the foundation of and continues to be a meaningful part of the DNA of our brand,” added Jason Felts, CEO of Virgin Produced. “The expansion of our channel programming to include high quality music offerings through a partnership with VEVO will provide our viewers and Virgin America guests with the music content they once were only able to enjoy on the ground. We look forward to including VEVO as we expand our network of channels.”
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