Vevo Taps Parse Push
Music-video provider Vevo turned to Parse Push to help alert its users about videos that match their interests.
Music-video provider Vevo turned to Parse Push to help alert its users about videos that match their interests.
Nancy Xiao, part of the developer marketing team at Facebook-owned cloud application platform Parse, wrote in a blog post:
With countless players entering the music technology space each day, one has remained the absolute leader in bringing musical experiences to life: Vevo. Serving up millions of views in video music content in countries across continents each day, Vevo offers the largest collection of premium official music videos possible.
Vevo’s online and mobile channels serve as key content sources for artists worldwide, and especially serve major record labels including Universal Music Group and Sony Music Entertainment.
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