VEVO Has Paid $200 Million Back to Artists in 3 Years

VEVO CEO Rio Caraeff announced today that the music video site has paid $200 million in advertising revenue back to artists since the company was founded in 2009. Caraeff explained the relationship between artists, advertisers, and consumers in a fireside chat at the Business Insider Ignition conference 2012 in New York City.

VEVO CEO Rio Caraeff announced today that the music video site has paid $200 million in advertising revenue back to artists since the company was founded in 2009. Caraeff explained the relationship between artists, advertisers, and consumers in a fireside chat at the Business Insider Ignition conference 2012 in New York City.

For the consumers, the goal is to create “quality programming in as many places as possible,” Caraeff said, whether it be on a desktop, Xbox, or a mobile device.

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