After looking at Nielsen’s report titled “Average U.S. Smartphone Data Usage Up 89% as Cost per MB Goes Down 46%,” I wrote:
Why Cell Phone Companies Need to Move Smartphone Users to WiFi
Nielsen may need to amend their report after the effects of this reported Verizon wireless data price change goes into effect.
Droid-Life reports that Verizon will change data plans with 2, 5 and 10 GB tiers priced at $30, $50 and $80 per month respectively. Adding tethering for WiFi devices bumps the data levels to 4, 7 and 12GB priced at $50, $70 and $100 per month. The overage cost will be $10 for each 1GB above the data quota. Tablets will move from 1GB to 2GB per month priced at $30 (a 50% price bump for a 100% data increase). Note that if you have both a smartphone and a tablet, it will cost $10 less per month to go with the lowest tethering plan.
The top 10% of smartphone users, who Nielsen says currently uses more than 4GB per month, will find themselves immediately in the $50 per month tier and will probably move to the $80 per month tier
if their data use continues to rise as it has in the recent past. Of course, these tiered plans may encourage them to reduce their data use and try to find WiFi hotspots whenever possible.