Verizon, AT&T Push Mobile Olympics Coverage
Verizon has inked a wide-reaching, multiplatform distribution deal with NBC Universal that gives the telco the rights to NBCU’s Olympic coverage on TV, broadband and wireless.
During the games, Verizon Wireless customers can catch daily highlights, breaking news, scores and results and feature reports on V CAST video.
That’s nothing compared to what AT&T wireless customers will get, though, probably because AT&T is an official sponsor of the US Olympic team.
Anyway, folks who don’t want to watch on TV or online will have 24×7 access to NBC’s Olympic coverage via the new NBC Olympics Mobile Web site – great for the iPhone – and, for a limited group, the AT&T Mobile TV service.
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