Now Verified On Twitter: Foot Locker, BBC iPlayer, Vine, Linda McCartney Foods, Francis Bacon

This is the first post in a new series that will highlight newly verified brands, celebrities and persons of interest on Twitter.

Twitter verifies accounts to prove authenticity of identity. That is, the little blue verified badge is added to profiles that are at a high risk of impersonation to prove to other users that this person or brand is who they say they are. Occasionally Twitter makes a mistake, but, for the most part the system works, and the blue tick carries a lot of weight.

At the time of writing, some 43,858 profiles have been verified on Twitter.

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