University Of North Alabama Schools The Field In Facebook Engagement

By Justin Lafferty 

The University of North Alabama may not have the enrollment or national following of schools such as Ole Miss, Nebraska, or Marquette, but it has bettered them in one category: Facebook engagement.

According to Varsity Outreach, UNA had the most engagement on any post from any college so far this year. It was a photo honoring an alumnus who had passed away, entertainer George Lindsey. Varsity Outreach’s metrics take into account comments, shares, likes, and number of fans.

This post by UNA earned an engagement score of 2,173, by far the most engaging post so far this year. It was liked 1,096 times, shared 19,998 times, and earned 476 comments. The next-highest post was made by Regis University, with a score of 777.

UNA was also named the most engaging Facebook university page among those with 20,000 to 74,999 fans.

Jeremy Britten, the college’s Web communications manager, wrote in an email about UNA’s commitment to engagement on Facebook:

It’s easy for a fan to like your post, but they become more deeply engaged when they share your post with their friends or start a dialogue with you or other fans of your page. People use our Facebook page to feel involved with UNA and a part of our university community. It’s really an extension of the physical community we have on campus every day, but just as important. It’s a way of feeling connected, even if not present.

Here are the other rankings:

XX Large (75,000+ Facebook fans)

  1. University of Kansas
  2. Indiana University
  3. Oregon State University
  4. Liberty University
  5. Texas A&M University
  6. University of Wisconsin
  7. University of Texas
  8. University of California, Berkeley
  9. West Virginia University
  10. University of Georgia

X Large (20,000-74,999 Facebook fans)

  1. University of North Alabama
  2. Utah State University
  3. North Carolina State University
  4. Marquette University
  5. University of Nebraska
  6. Montana State University
  7. University of Mississippi
  8. Xavier University
  9. Grand Valley State University
  10. University of Nevada, Reno

Large (7,500-19,999 Facebook fans)

  1. Siena College
  2. Kenyon College
  3. Prairie View A&M University
  4. Marist College
  5. Wellesley College
  6. Berry College
  7. Denison University
  8. University of Dayton
  9. University of Portland
  10. Smith College

Medium (2,500-7,499 Facebook fans)

  1. Buena Vista University
  2. Regis University
  3. Tuskegee University
  4. The Citadel Alumni Association
  5. Shaw University
  6. Martin Luther College
  7. Allegheny College
  8. Bethel University
  9. California Lutheran University
  10. Covenant College

Small (fewer than 2,500 Facebook fans)

  1. Saint Joseph’s College
  2. West Liberty University Gary E. West College of Business
  3. Lasell College
  4. Hesston College
  5. Capitol College
  6. Husson University Admissions
  7. Simon Graduate School of Business
  8. VCU School of Business
  9. Grace University
  10. Bellevue University

Readers: Did your college make the list?