Variety, Fizziology Launch The Weekly Fizz10 Chart to Measure Movies' Social-Media Buzz
Variety and social-media-research outfit Fizziology will team up to create a weekly chart of feature films generating the most buzz via social media, and The Weekly Fizz10 will appear on Variety.com every Wednesday.
The Weekly Fizz10 will track movies starting four weeks before their box-office debuts through three weeks after their premieres, ranking them by eff score, which combines volume, sentiment, and placement. The rankings are determined by actual people, and not via keyword searches or other automated processes.
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