How Celebrities Promote TV Shows On Facebook

Facebook Strategic Partnerships Lead for Music and Entertainment Charles Porch talked celebrities, fan engagement, and TV-show promotion with Variety Editor-in-Chief, Digital Andrew Wallenstein at the Variety Entertainment and Technology Summit last week in Marina Del Rey, Calif.

Facebook Strategic Partnerships Lead for Music and Entertainment Charles Porch talked celebrities, fan engagement, and TV-show promotion with Variety Editor-in-Chief, Digital Andrew Wallenstein at the Variety Entertainment and Technology Summit last week in Marina Del Rey, Calif.

Wallenstein said during the event:

Facebook has transitioned from a passive receptacle of social activity to actively partnering with studios to create it. Facebook is proving effective at driving tune-in to shows, and then keeping the halo going post-show.

Porch is playing a key role in Facebook’s transition.

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